Lionheart Church Social Media Team - Content Creation Team SOP's

  • Currently we create content for Facebook, Twitter, and Instagram. Please be mindful of character parameters for each platform. Facebook and Instagram doesn’t necessarily have character count parameters, but the shorter the caption, the better. We want the message to be powerful, impactful, and engaging. The Twitter character count is 280 characters.
  • Here are some tips for writing great captions
  1. Create Captions with Intention. When creating your social media post captions, think about what the intention behind the post is.
  2. Encourage Conversations.
  3. Include A Call to Action (CTA’s) (On Occasion)

Examples of CTA’s

  • Tag someone who would enjoy this post
  • If you believe this, type “I receive it” or “Amen”
  • Comment if you’re in great expectation for what God will do in your life!
  • No longer will you operate in Fear!
  • From this day forth every barrier in your life has been removed!
  1. Put Yourself in Your Audiences' Shoes. Is your caption clear and concise? Will the reader be able to understand and engage?
  2. Check your spelling and grammar
  3. The captions don’t have to or need to be “churchy”….we are a church, but we don’t need to sound like one. That’s why our results are different, seriously.
  4. Don’t overthink it
  5. Make sure the video and the caption go together and make sense
  6. Don’t write hashtags throughout the caption. Branded hashtags can go at the end of the text.
  7. When in doubt, keep your caption brief.
  • These are typical hashtags that we use, but other ones can be used that fit the context of the post. I prefer for the hashtags to have capital letters for the beginning of each word like the examples below. It just looks aesthetically pleasing in my opinion.

#OurResultsAreDifferent (our branded hashtag)

#LionheartChurch (our branded hashtag)



Note: We are constantly evolving and changing. Our content calendar could expand in the future and more content will be needed. Our style of writing could change as Pastor Otha sees fit. There will be times when he provides captions as well.

Process of submitting the Excel document

Typically around the 15th of each month a blank excel document will be sent out to the content team to be filled out for the next month’s content. Attached will be a running list of videos to use and the previous month’s document to use as an example for formatting. The link for the graphics folder will also be provided in the email. It’s imperative to make sure the graphics have not been used before on social media. If you see that a photo has been used on social media before, but it has not been archived, please archive the photo. As of right now we post every Tuesday, Thursday, and Saturday, but could change in the future. Each member of the team will be assigned specific dates to create content for and will be assigned a due date. The content team must work together to combine their created content together and send one completed Excel document back to the Social Media Manager. Compiling the posts on one document helps with time and checking each post for accuracy, spelling etc. The manager will provide individual feedback for the posts if applicable.

  • For the videos, the content team will place a hyperlink in the Excel document. Here’s how to do a hyperlink…….
  1. On a worksheet, select the cell where you want to create a link. On the Insert tab, select Hyperlink. You can also right-click the cell and then select Hyperlink... on the shortcut menu, or you can press Ctrl+K. Under Display Text:, type the text that you want to use to represent the link.
  2. This is the format for each cell below. When selecting the title for the hyperlink, you would title it like the example below, “the name of the video dash (-) the applicable date videos”. The link to the Dropbox will be housed in the hyperlink. The Dropbox link will be in the list of running videos you are sent along with the email.


3. When putting the photo in the cell, you can copy the photo and paste in the cell and size it appropriately to fit inside the cell. That’s typically the easiest way to do it instead of attempting to insert the photo, but do what works for you, but it must look like the example above. As a reminder the link to the graphics will be in the instructional email sent for the posts.

Please make sure you adhere to the deadline given for the content being completed. We are on a tight schedule and the content has to go through a two-step approval process. First, the content will be reviewed by the Social Media Manager, then reviewed by Pastor Otha, and if changes need to be made that will occur before the final document is sent to the Publishing Content Team.